How to Sell Insurance Online Effectively

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As important as it is to have face-to-face interactions when selling insurance, online marketing is a great first step to get prospective clients. With the birth of digital marketing, the traditional approach to selling insurance (door-to-door, cold calling, multiple face-to-face appointments) has become the less practical choice for insurance brokers.

If you want to learn how to sell insurance online, here are some tips that should help you get started:

1. Hire an insurance marketing company

Not all insurance brokers are adept at marketing their products, especially in the online marketplace. This is where insurance marketing agencies or companies come in. When you work with an insurance marketing company, you can quickly gain more leads and marketing skills that will help you broaden your market.

If you are a beginner in the insurance industry, an insurance marketing company can help you gain more knowledge on how to generate leads and sell your products more effectively.

2. Build a website

For potential clients to find you, you need to have your own website. Setting up a website can be tricky if you don’t know where to start. Thus, hiring a professional web designer can put you an advantage. With a professional-looking website, you can attract more traffic and eventually generate more leads.

However, if you don’t have the budget for a professionally-made website, you can start with a web-designing software like Wix or Squarespace.

3. Increase traffic to your site

Once you’ve established your website, the next step is to increase the traffic to your page. You can do this by creating social media accounts across all the popular platforms (Facebook, Twitter, Instagram), paying for a digital marketing service for SEO and PPM, and increasing the valuable content in your site with blogs and videos.

increasing website traffic

4. Make a simple quote form

The majority of visitors on insurance sites want to find out what your products are and how much they will cost. To turn these visitors into leads, create a simple quote form that will ask the basic contact details from your potential client. Avoid asking personal questions like full names or birthdates at this point; you can get these details later. Instead, require only an email address and contact number in your quote form. Otherwise, visitors will find the website untrustworthy and likely exit your page.

5. Offer something in return

How can you turn your website visitors into leads? You can start by offering something in return for their email addresses, like free quotes and guides that they will receive via email. Whatever your offer may be, the goal is to attract these clients into purchasing your products.

6. Respond fast

One of the primary reasons people go online to look for insurance policies is that they want a fast and convenient response. If you want to turn your leads into customers, you should employ a system that will give them a reply as soon as possible. If you leave them hanging for too long, they may move on and find another broker.

Selling insurance in a competitive market is one of the first challenges you will encounter as an insurance broker. But with these tips, you can start learning how to sell insurance online more efficiently and effectively.

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