You need to forge a secure connection with your target audience to grow your franchise business. With so many branded cornhole sets for sale at affordable prices, creating this all-important connection is easier than ever. Doing so causes your target market to associate your business with a good time, increasing your sales. You also need to take additional measures to grow your business alongside these branding mavericks.
Polish your customer service
You must reconcile with the simple fact that all the money you stand to make in your business is in the hands of your customers. You need to entice them to spend their hard-earned money by buying your products and services. In addition to providing them with superior products and services, you need to make them feel valued.
Nothing communicates this appreciation to excellent customer service. If a customer has a problem, be sure to address it right away. Also, take time to answer any question they might have, regardless of how basic. You should also make it easy for them to raise an issue they might have with your service.
Everyone, yourself included, loves to feel valued and appreciated. Chances that you don’t frequent places where they don’t seem to value your patronage. That is the case with your target market, and you certainly want them to keep coming back.
Build customer loyalty
Ensuring that your clients have a pleasant experience while shopping with you comes with an additional benefit – building customer loyalty. Successful businesses attribute much of their revenue to their repeat customers. Research shows that repeat customers spend as much as 67 percent more than a first-time customer.
That’s a great incentive to go out of your way to improve customer experience. Further research indicates that repeat customers are responsible for as much as 50 percent of the revenue generated by the small and mediums sized businesses. When people like your products and services, they are likely to recommend them to their friends and family.
Everyone is keen on getting value for their money, and that’s what makes word of mouth an effective marketing strategy. Over 70 people are likely to buy a product or service following a recommendation by family and friends. Word-of-mouth referrals are a great way to grow your customer base and increase retention.
Understand your customers
You need to pay attention to the needs of your customers and prospects if you’re to make your products and services a hit with your target market. Research and surveys are an excellent way to understand what your customers want. Inviting brutal and honest feedback from a customer can be a bitter pill to swallow.
But it’s an incredible way to get inside the customer’s mind. It alerts you to your strong points alongside the shortcomings. You want to amplify your strengths and improve on any weaknesses raised. Addressing any negative issues that your customers raise demonstrates that you can and value their opinion.
It is not easy to grow a small business and see it through to profitability. Since growth doesn’t happen overnight, you need to dig in and grow your customer base. Demonstrating that you care for and value your customers makes an excellent start.